Insta360 is proud to reveal GO Ultra, the latest evolution in the world of compact cameras. Still tiny, still hands-free, now with serious power for superior image quality.
“GO Ultra takes the advancements made with the Ace and X series cameras, and puts them into the type of compact, pocket camera our GO Series creators enjoy,” said Insta360 Co-Founder and VP of Marketing, Max Richter, “opening up new creative opportunities without sacrificing portability.”
The 1/1.28″ sensor, which is 221% larger than its predecessor, and new 5nm AI chip deliver imaging previously impossible in the GO series. Ultra-smooth, ultra-crisp 4K60fps video is the new cinematic standard for pocket cameras, and creative limits are pushed even further by PureVideo, which uses cutting-edge AI algorithms to reduce visual noise and enhance brightness in low light.
At just 53g, the size of a smartwatch, and with a built-in magnetic base, you can mount the GO Ultra Standalone Camera anywhere and capture angles other cameras can only dream of. With an upgraded Magnet Pendant and a vast array of new accessories, from the peel-and-use Sticky Tabs to the wholly original Toddler Titan Hat Clip, a new world of immersive shooting awaits.
Just as intuitive is the upgraded Insta360 app, with powerful AI tools to instantly turn your footage into shareable content. Transitions, effects, music, and more can be added with just a few taps. Cyclists can add their data—GPS, heart rate, speed—from Strava or a third-party device that syncs in real-time to their footage. The new AI Family Moments feature collates all your loved ones’ magic moments into a virtual album to cherish forever.
GO Ultra’s blend of heavyweight power, lightweight portability, and ease of use makes it essential for vloggers with active lifestyles, families sharing milestones, or travelers searching for new horizons—people who live in the moment.
Insta360 Unveils GO Ultra: The Pocket Camera for Capturing Life as You Live it
Here’s a quick look at the new **insta360** GO Ultra camera being used in a variety of exciting scenarios.
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GO Hands-Free
Capture the moment as you live it with GO Ultra. Attach the Standalone Camera to the Magnet Pendant or Magnetic Easy Clip to record your POV totally hands-free. This is wearable tech that’s sleek and simple to use.
The Standalone Camera’s built-in magnetic base can be used on any metallic surface and combined with the Pivot Mount, Flexi Strap Mount, and more, opening up a whole new range of creative third-person angles.
GO Ultra uses Bluetooth to broadcast in real time from the Standalone Camera to the Action Pod. Give it to your little ones to play with and see the world as they do on the 2.5″ flip touchscreen.
GO Wherever You Want
GO Ultra is so compact, it can be put in a pocket, kept in a handbag, and added to hand luggage without tipping the scales. The Standalone Camera weighs just 53g and is as small as an Oreo.
But don’t let the size fool you, GO Ultra is designed to be used anywhere. From your baby’s birthday bash to getting strapped to the front of a BMX for a gnarly downhill, it can handle anything, even a raw dive down to 33ft (10m) underwater, thanks to its IPX8 waterproofing. Shoot up in the mountains, down in the city, and deep under the waves all in one day.
GO with Unbeatable Clarity
GO Ultra’s huge 1/1.28″ sensor vastly increases the amount of light captured by the lens, and the new ambient light sensor reduces flickering and calibrates colors in real-time for more authentic footage. The powerful 5nm AI chip reduces visual noise while still improving processing time for smooth 4K60fps shooting.
This doesn’t only guarantee cinematic vacay videos, the addition of Active HDR and PureVideo, modes for enhancing low-light performance, means your shooting doesn’t have to stop when the sun sets. From the beachfront to the bonfire, GO Ultra captures it all.
GO All the Way
Your life doesn’t stop—why should your camera? GO Ultra banishes battery life and storage woes with the latest in battery tech and customizable storage.
The Standalone Camera has a runtime of 70 minutes on a single charge and a whopping 200 minutes when combined with the Action Pod. When you finally do hit zero, the fast charging system can get GO Ultra back to 80% in only 12 minutes; essential for catching every step of a marathon or all the sights on a leisurely weekend away.
And unlike GO 3S, which has fixed internal storage, GO Ultra uses removable microSD cards. Not only does this instantly give you up to 2TB of storage space, but when the card gets full, you can pop it out and replace it with a new one in seconds. Say farewell to awkward file transfers.
Upload, Edit, and GO
You hit that PR, cut the cake, saw the sunset—now it’s time to share it with the world. Using the free Insta360 app (available on iOS and Android), you can upload your clips in seconds and edit however you want with intuitive controls. Need it now? Use Auto Edit to automatically find your highlights and turn them into a masterpiece in moments.
Availability
Insta360 GO Ultra goes on sale August 21, 2025, at the Insta360 Store, Amazon, and select retailers worldwide. The Standard Bundle is priced at US$449.99 and includes GO Ultra (Standalone Camera and Action Pod) in either Midnight Black or Arctic White, a Quick Release Safety Cord, Magnetic Easy Clip, Magnet Pendant, USB-C cable, and a Lens Guard.
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