BMW Motorrad once again chooses EICMA as the stage for the next phase of its growth strategy, built on expanding the motorcycling community, making motorcycling accessible to a new generation of riders and advancing the technological excellence that has always defined the brand.
KTM surprised the media at EICMA26 with the unexpected appearance of the KTM 450 RC, a new twin-cylinder supersport motorcycle built to raise the bar in the entry and mid-displacement sportbike segment.
Zero Motorcycles, the pioneer in high-performance electric motorcycles and powertrain technology, celebrates its 20th anniversary in 2026, marking two decades of innovation and continued commitment to advancing electric motorcycling. At EICMA 2026, Zero Motorcycles builds on that legacy with an expanded lineup and a new wave of rider-focused technology designed to make electric riding more fun, versatile, and accessible.
There were plenty of noteworthy results, including one motorbike fetching almost six times its lower estimate, at H&H Classics’ final motorcycle auction of 2026.
Triumph Motorcycles has unveiled the 2027 TF 250-E and TF 450-E, updating its race-proven Enduro platform with focused improvements to chassis performance, powertrain feel and rider control.
Triumph Motorcycles has revealed the new TF 450-X for 2027, featuring a series of race-developed updates focused on improved rideability, sharper response and enhanced chassis control.
Piaggio Group comes to EICMA confirming its place among the leading global players in two-wheelers. In the first half of 2026, the Group maintained a 17.5% share of the European scooter market, while its share in North America reached 37.5% (up from 33.9% in the same period of 2025). The Group’s two-wheeler business sold 185,600 vehicles in the first half of 2026, generating net revenue of €652.8 million.
Husqvarna Mobility is proud to introduce its next-generation FC 250 Factory Edition and FC 450 Factory Edition machines.
KTM’s ultimate expression of motocross engineering reaches a zenith for 2027. The brand-new KTM 450 SX-F FACTORY EDITION and KTM 250 SX-F FACTORY EDITION will usher in a fresh generation of genre-defining technology and standards.
With the new BMW M 1000 RS, BMW Motorrad presents the world’s most powerful hyper naked bike – powered by the superbike engine from the BMW M 1000 RR and delivering its full output of 218 hp.
Marking the culmination of its landmark 125th anniversary year, Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), returned to EICMA 2026 to reveal the next chapter of its journey.
Suzuki’s genre-defining SV650 was launched in 1999 as an affordable, fun, middleweight naked packed with character and performance and, in one form or another, it was on sale until 2025.
The Suzuki 10R is a new sportsbike that seeks to redefine the latest, next-generation era of supersport machines. Like all Suzukis, it is built on the guiding principles of run, turn, stop, which ensures that all Suzuki models adhere to these fundamentals through proper design, with electronics used to enhance performance, not make up for manufacturing shortcomings.
Norton Motorcycles returns to EICMA with the world premiere of a new model line as the British motorcycle manufacturer marks the next stage of its long-term Resurgence strategy.
Ducati is showcasing a series of new models at EICMA that make its range even broader and more sophisticated, unveiled at an event held ahead of the traditional Tuesday opening for industry professionals.
As Yamaha Motor Europe outlined their vision for the future at the ‘Redefine the Standard’ event in Milan, the Ténéré 4 Concept broke cover – revealing an ongoing development project for a light and agile A2 Adventure model as Yamaha looks to further expand their Adventure line-up in coming years.
Yamaha Motor is reshaping the landscape of sustainable Urban Mobility. Through the Environmental Plan 2050*, the company is actively working to achieve net-zero emissions across every stage of the supply chain.
Yamaha Motor Group Environmental Plan 2050* is working towards being carbon-neutral throughout all of its supply chains – and the company is committed to expanding its line of electric vehicles that not only achieve zero emissions when being ridden, they also offer a low level of environmental impact throughout their life cycle.
Redefining The Standard: The All-New Yamaha RW Adventure Scooters
Honda’s range-topping SH powers into 27YM wearing a range of updated colours and a substantial tech update.
